About

Michael Della Penna is a respected marketing thought leader with a record of launching successful marketing, branding and sales strategies for leading public and private companies. Most recently, Michael served as chief marketing officer for Epsilon, a leading provider of multi-channel, data-driven marketing services.  While at Epsilon Michael lead all strategic marketing, branding, market positioning, lead generation and communications efforts, as well as industry and government relations.
 
Michael is a frequent media contributor and speaker at industry conferences and has been regularly recognized as one of the top five most influential people in email marketing in B-to-B Magazine’s annual “100 Who’s Who in B-to-B Special Report.” Della Penna has also been active in a number of influential marketing industry associations, including the AOTA (Authentication and Online Trust Association) and the Direct Marketing Association (DMA), where he served as a founding member of the DMA’s Interactive Marketing Advisory Board (IMAB), executive chairman of the DMA’s Email Marketing Council and co-executive chair of the DMA’s Email Experience Council.

Prior to joining Epsilon, Michael was CMO at Bigfoot Interactive, which became Epsilon after its 2005 acquisition.  Before that, he was vice president of marketing at ZDNet and vice president of strategic development at CNET Networks, Inc., where he designed key strategic plans to increase revenue and grow and retain key audience segments for the internet’s leading technology destination.    

Michael received a B.B.A and an M.B.A. from Hofstra University